authenticity in the cacophony

I used to think that being “too busy to blog” was just an excuse. Now I know that’s not the case. I am three weeks into my digital communications program and though I’m having fun and learning a ton, blogging has been on the back burner. And I have missed it!

Ironically, one of the things we’ve learned is the importance of blogging regularly and frequently, posting on a consistent schedule. Strike One for Aleya! 🙂

one of my class projects...making a video!

one of my class projects…making a video! (photo: colleen myers)

There is so much about the digital world that fascinates me. When I started blogging, I had no idea the amount of friends I would make, or that I would physically meet up with awesome galpal bloggers in both Europe and LA!

But being so immersed in social media also makes me see that much of it is just…noise. And that the deeper I get into this world, the more hours and energy I could waste mindlessly sifting through its cacophony.

This brings me back to something I’ve written about several times: the importance of authenticity. Finding one’s own voice amongst the inner and outer din. And using that voice responsibly and with integrity.

This means asking myself why I want to blog in the first place, and what my intentions are with social media in general. Why am I (sorta) enjoying Twitter, loving Instagram, and digging Hootsuite? What am I ultimately using these platforms for?

Okay, maybe I’m over-thinking it. But being in a program where I’m required to social network has forced me to really examine what I want to do with all this knowledge I’m gaining.

Within digital communications, there’s so much emphasis on gathering ‘likes’ and ‘follows’ and ‘traffic’. But for what purpose? Does the content honour the readers, add value to their lives? (I’m channeling my inner Seth Godin here.) Or are we getting caught up in the game of numbers?

I believe it all comes down to my core values, and how I can best use technology to express those values.

I want what I’m learning to be a force for Good. Expansion. Love. Truth. Authenticity.

I’m writing to connect. To express my uniqueness, and to learn more about your uniqueness, and to know that none of us is ‘special’ in our uniqueness. I’m social media’ing to exchange ideas and information, to understand the world more, and to move from ego into a new way of being, living, and loving.

I’m writing to share all the joys and challenges on the way there. To find all you points of light around the world, because connecting to your light strengthens my own.

I can find time for that. 😉

Namaste